Accurate measurement keeps your business RIGHT on track!
Business measurement is not a tool to beat yourself over the head with, but should be seen as your business’ compass to ensure that you are on track to achieving your vision, mission and goals. Measuring your progress is the quality control function for your execution process, and covers every aspect of the business. Your “business plan” comprises a marketing plan, an operational plan and a financial plan. Each of these will have specific activities to measure. MARKETING PLAN