Business measurement is not a tool to beat yourself over the head with, but should be seen as your business’ compass to ensure that you are on track to achieving your vision, mission and goals. Measuring your progress is the quality control function for your execution process, and covers every aspect of the business. Your “business plan” comprises a marketing plan, an operational plan and a financial plan. Each of these will have specific activities to measure. MARKETING PLAN

The word “execution” might conjure up visions of death for some, but sound business execution actually means to give significant life and growth to your business through appropriate actions. So what is the right way to go about it? Your business plan indicates and describes what and how you hope to do business, but you have to implement these plans. Appropriate actions are those that give life to your plan, and build your brand at the same time. What are these appropriate ac